How to Write Business Goals
Writing your business goal should not be something that is complicated. Your business goal should be pretty straightforward. You will use some of the information from your mission statement. Your business goal is nothing more than making a list of the things that you will need to have happen, that will help you ensure your mission becoming a reality.
Remember one of the characteristic of your goal is task-oriented. Make sure you focus on these characteristics.
In just a sentence or two describe how each will be accomplished. Make sure they are very specific and make sure you add some challenge.
You may think that writing goals is a bit much too really get into because you are never really planning on expanding or even hiring any employees. Well even if you are never planning on having a partner or employees, it is essential to form a business mission statement and set your goals.
Naming Your Business
I know it doesn’t sound like it should take much too just slap a name to our Business and go with it. Well there is a lot more to this than just slapping a name on a business card and going with it.
You’re Business Name
Why should you have a business name?
If for nothing else it will give you self-gratification. Have you ever dreamed of owning your own business and thinking of what it would be called?
Now is your opportunity to make that dream come true.
What Does My business name mean?
Start by deciding what you want your name to communicate. To be most effective, your company name should reinforce the key elements of your business.
Does your name really have to be meaningful? My answer to this is yes.
You do not want to spend an unlimited amount of time explaining your business name to everyone that hears it. You want your name to communicate to your consumers what your business is all about.
Be careful not to name your business a name that will limit your niche or your geographic location.
Your name needs to allow growth. If you have any desire to grow or expand your business as you go. You do not want your name to be specific niche orientated. If you were to start up a gardening business any you wanted to grow into landscaping in the future, you would not want to have a business name like Lorraine’s Petunias. Without a lot of thought you might come up with Lorraine’s Outdoor Garden center.
Now I know you can be a little more creative than what I just did there but can you see where the one limits your business to selling petunias, or maybe expanding into annual flowers. But would you expect a name like that to have vegetable plants or even landscape products?
Make sure your name does not limit you to a specific niche unless you know for sure you will never go any further.
Make sure it does not limit you to a specific geographical location.
We wouldn’t want to add Michigan into Lorraine’s Outdoor garden center because that would limit it to whom would actually pay your site a visit. This would be especially true if you are online.
If you want to only sell to a specific location then by all means use your town or state or even your country in your business name. Would you click on my links if it took you to Michigan Internet Marketing services? Well you might if you were in Michigan. But my business reaches worldwide, and I just put a limit on who I might reach with my online business.
Make your name easy for people to pronounce.
Make it easy to spell especially for people doing searches online for your business. You don’t want them to end up on someone else’s sight.
Make sure your name fits your objectives.
Make sure your name describes your company that you have in mind.
Make sure you like your business name.
Make sure that your name is your name and that it is not already in use.
Secure your domain name
Once you come up with a name you may go through the disappointment of discovering that someone else has already beat you to it.
This is especially true in the .com market today. There are over 50 million .com names registered and it is getting hard to get that special name you desire. But don’t let it get you down. Keep going and you will find that special name.
To find out if your name is available you can use places like Network Solutions or someplace like my favorite, http://www.godaddy.com
This can help you find out if there are other businesses using your chosen name already or similar names that are close to the name you have chosen that could be associated with your name.
Sites like these can also help you narrow down your choices. They will also give you alternative names to the name you have chosen if it is taken. If you can't have your top choice of a business name as a .com domain, you might want to consider alternative spellings, choices or other top domains (i.e., ".net" or ".us").
First head over to godaddy.com and enter in your new name in the appropriate search box.
Let’s say that your business is going to be selling resell rights products.
You decide you want to be recognized as the boss of the resell market. So we type in a name such as the resell boss and click search.
To your frustration you may find that the ultimate name you have chosen has been taken as is the name we are using as an example.
THERESELLBOSS.COM is already taken. (Click here for info)
Use a Domain Buy Agent to get this name
So what do we do now?
My suggestion would be to come up with a different name other than possibly finding a name that is closely related to another name of a business that may not have a good reputation.
This is all I really am going to go into about finding your perfect name for your new business.
Once your decision is made, start building your enthusiasm for the new name immediately. Your name is your first step toward building a strong company identity, one that should last you as long as you're in business.
Maybe you are not looking at yourself as a business. Can I just say, “Please start?”
One very important part of naming your business is, knowing what you are going to be selling.
So in the next section we will figure out how you will successfully navigate your business in finding a Hot “TARGETED” Market
Before we go on further into this ebook I can bet that you may already be sensing some self-doubt and frustration.
Maybe you have stopped at some point and tried to write your goals, or tried to find a great domain name for your business or first product and you were not met by success.
First of all I beg to differ with you slightly if you feel you were not met by success even if it seems you didn’t get the results you were looking for.
You at least tried.
Now if you have not even tried anything at all yet for whatever reason, I you to take notice as to what page number you are on in this ebook already without even giving anything a try yet. Just saying!
Willingness to invest time and effort
If you are already reaching a point of frustration let me tell you right now that one quality one must possess or develop is the willingness to invest time and effort even if direct results do not seem at all apparent.
What if the next promotion I do doesn’t do any better? I guess it must be time to quit then, right? No, although several months may pass without good news; it is important for one, who wants success to hold on and continue to move forward.
You must have this quality for success. It is this quality which will save you from giving up after investing a lot of yourself in the business. I have to be willing to invest the same quality time into the next promotion or project that I did the one that didn’t do well for me.
If something didn’t work like you thought it should then invest some time trying to figuring it out. And before you say, “I can’t” let me say yes you can. You have a whole internet full of information at your disposal right now. If you have not been given the information you need yet what is keeping you from going to that search bar and typing in your problem and looking for self-help videos on places like http://www.youtube.com/ or, http://www.ehow.com/.
Whatever it takes is what needs to be done to get the answers you need.
Don’t dwell on the failures to long. Yes it is good if we can figure out why something failed so that we can correct things. But you may not ever really know what it was. You might even do the exact same thing again and it will work.
I think that at this point before we go any farther it is a good time to check your mindset and make sure we have no problems as we continue.
Now you may be saying to me right now that your mindset is perfectly fine. Your excited, motivated, energized, and ready to get going.
Well that may be the case and feel free to skip this chapter in the book if you feel you are not experiencing any problems whatsoever with your mindset.
Just know that you can come back to this chapter at any time. After all if something is not positioned in the mind at a proper time it will make no sense and it will be of no value to you.
We will talk about positioning in a different chapter.
I remember feeling that I had nothing to learn or change about my mindset. Every time my coach would say anything about it I would just look at him like he was all crazy.
What was all of this mindset stuff any ways. I was someone that never really backed down from a challenge and had everything under control. I could do anything I set my mind to doing. So I thought.
It grew very apparent that as my coach and I furthered into my training that I had some problems that were coming from things that I had been taught, and that were so deeply engrained inside of me that I had no idea I had problems that were holding me back for several years.
It was time for a change.
I wish I could say the changes were easy and that they came all at once. But that was not the case at all. It was a process that took place over time and I honestly can say that I am not finished yet.
Maybe it is time to make some changes in your life and mindset as well. If you are willing to keep going on like I am sure you are, then let’s take a little and see just what we discover about ourselves.
About Author: Jim Hartzell
Jim oversees the operations of JimHartzell.com. He is a prolific entrepreneur, having started
and sold 5 companies since 1987. He first entered online publishing in 2005 with the introduction of multiple web properties in the health, finance and travel fields. Jim loves helping people develop their full potential, especially when it comes to staying fit and healthy physically, emotionally and spiritually. Jim and his wife live in Montana. They have 6 children and 8 grandchildren.
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